Design Context#

Users#

Streamers going live and viewers watching streams are the primary audience. Developers building on AT Protocol video infrastructure are a secondary audience. Users open the app to watch live content, chat with communities, or broadcast themselves. The experience should feel like opening a social space, not a utility.

Brand Personality#

Warm, social, inviting. The interface should feel like walking into a friendly room where people are hanging out, not a cold control panel. Approachable without being childish, social without being noisy.

Aesthetic Direction#

Dark-first experience (light mode supported as secondary). The existing pink/rose crystal logo is a strong anchor — lean into warm tones rather than the current default indigo/violet. Avoid generic web3 aesthetics (no gradients, glassmorphism, neon accents on dark backgrounds) and the corporate ad-heavy feel of YouTube. Reference: Arc browser, Figma — distinctive, personality-forward, creative without being chaotic. The UI should have a clear point of view and feel intentionally crafted, not assembled from a template.

Design Principles#

1. Content-first: The video and the community come first. UI chrome should recede and let streams and chat breathe.
2. Warm competence: Technically capable without feeling cold. Warm tones, soft edges, human touch in every detail.
3. Distinctive identity: This should never be confused with Twitch, YouTube, or a generic streaming app. Own the pink crystal energy.
4. Accessible by default: Atkinson Hyperlegible is the right foundation. Maintain high contrast ratios, generous touch targets, and clear hierarchy.
5. Platform-native feel: Respect iOS, Android, web, and desktop conventions while maintaining brand consistency across all.